Strategy

  • Setting missions and visions—and integrating them into communications
  • Researching competition and customers
  • Identifying segments, targets and positioning
  • Planning advertising and marketing strategies
  • Analyzing results to refine market plans

 

Brand Development

  • Brand auditing
  • Brand strategy development
  • Brand design
  • Corporate identity
  • Identity standards and guidelines
  • Brand extension and care

Design

  • Book design
  • Annual report design
  • Collateral and publication design
  • Signage and wayfinding

 

Advertising, Marketing
and Direct Response

  • Marketing strategy and planning
  • Media planning, buying and tracking 
  • Fully-integrated campaign development
  • Direct response (online and offline)
  • Campaign analysis

Web Development
and Online Marketing

  • Web and Intranet design and development
  • E-commerce and transactional sites
  • Online marketing and advertising
  • Database design and programming
  • Site hosting and maintenance
  • CD-ROM and PowerPoint® presentations
  • E-mail campaigns and newsletters

 

Event Promotion and Management

  • Event planning, messaging, strategy, and execution
  • Signage, graphics, video, promotions, and collateral
  • Pre- and post-event marketing
  • Experiential branding